그간 하이브리드랑 플러그인을 밀던 토요타가 새 사장이 오던 EV쪽으로 확 방향을 트는 것 같다. 토요타가 틀면 꽤 임팩이 있을 것 같은데. 어쨌든 계획으로는 2026년까지 전기차 모델 10개+150만대를 팔 거라는데, 음 정말?
Toyota Motor Corp.’s new Chief Executive Officer Koji Sato unveiled the beginnings of a long-awaited plan to electrify the automaker’s vehicle lineup during his first press conference, but stopped short of outlining concrete steps about how exactly the company will match its EV rivals abroad.
The Japanese automaker, often describing itself as a mobility company whose wish is to change the future of cars, on Friday said it will release 10 new EV models by 2026 and sell 1.5 million battery electric vehicles annually while “strengthening hybrids and plugin hybrids” in order to honor its pledge to halve emissions by 2035 and become carbon neutral by 2050.
“We must first do what we can and start by electrifying,” Sato said in his first public appearance since becoming CEO and president on April 1. But he didn’t fully embrace a 100% electric future as many other automakers have done, with several slides during Friday’s presentation reinforcing Toyota’s strategy of taking a multi-pathway approach to carbon neutrality.
Toyota CEO Koji Sato Teases EV Strategy With 10 New Models by 2026 - Bloomberg
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참고로 토요타 주가는 지난 주말 기점으로 138불대인데 전고점 대비 아직도 30% 빠진 상태이다. 코로나 전과 큰 차이가 없다.
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