1000mg 짜리가 너무 잘 팔린다.
Robert Fried
Well, as you know, most of the studies that have been conducted have been at a 1,000 gram dosage -- 1,000 milligram dosage. So we had many requests over the years from consumers who wanted us to sell at that comparable dose level. So we decided to create this formulation, and we put it out in the marketplace, I believe, in November, and it sold out in two weeks' time.
Now what took us by surprise is that many of those customers were actually new to brand customers. We expected it to be an upgrade from existing customers getting to the dosage that was comparable to the studies. We race to getting new supply in. We got that out, I think, in January, was it, or December?
Brianna Gerber
A couple of weeks ago, yes.
Robert Fried
That was the third one, right? We had the first one in November, then we had a second one, I think, in December or January. That sold out also in three weeks. And now two weeks ago, we came out with our third -- we see it right now -- in the last couple of weeks, it's been our number one SKU. So it appears that our consumers are seeing the benefits of the higher dose, which, as you know, we've shown to be not only more efficacious, but also safe. I'll defer to Brianna on the margin question.